Are you interested in the latest blockchain and traceability solutions? It all starts with the story to be told. Based upon the characteristics chosen, whether authenticity, quality, sustainability, tracking of materials and components or efficiency, evidence must be gathered in the supply chain. This is what distinguishes companies investing in their sustainability efforts from those greenwashing and telling a story. For My Story™ wine, data is gathered along the entire transformation process from grape to bottle. Data collected range from soil data and weather measurements, to grapes’ origin, additive use and tank operations, to bottling process data and monitoring of product transportation. Focus is on collecting the data that verifies the story to be shared with consumers.